Google takes keywords entered by users and checks to see if your website is optimal to show according to those keywords. The results are ranked by how well your website matches the needs of the user. People have become conditioned to look at only the first page of results from a search engine. In fact, the higher a website appears in the search results, the more credible it seems. This is why strong SEO development is critical for success online.
Success of SEO = your target market finds your company and/or product through Google search, they visit your website, they love what they see, and then they purchase and/or become clients.Read More
Pay-Per-Click (PPC) advertising removes the element of chance from your online marketing. Unlike SEO development, which does not pay Google for results, pay-per-click management pays for ad space when someone searches a keyword. This way, you may be able to get your website to show at the top of the page immediately. The reason they are called pay-per-click ads is because you are charged a specific amount (anywhere from a few cents to hundreds of dollars), each time someone clicks on your ad. In this manner, the cost is directly related to your results.Read More
Social Media has become a critical platform to gaining credibility online. If you are a living breathing human being in America today, chances are, you have at least one social media profile. Keep in mind that Facebook now has 2.2 billion subscribers, LinkedIn (300M), Instagram (1B), Twitter (336M), Snapchat (255M) and WhatsApp has about 1.5 billion members. (Statistics by https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ in August 2018) We can guide you on how to create social media platforms that are attractive, engaging and interesting. We can link your site and your social media platforms in a way that will help you optimize the strengths of each social media to shore up your site’s visibility, SEO, and conversions.Read More
Digital marketing must be driven by data in order to be successful. This data should come from Google analytics reporting. How many hits did your website receive? How did people find your website? How long do people stay on your website? Are hits turning into conversions? You can use this data to make better choices for your digital marketing needs. 4 Directions Media relies heavily on analytics, and we always report the full measure of your data. This includes the good and the bad. We believe that this is important for your success and ours.Read More