The current privacy landscape and the requirements of businesses to protect and respect consumer privacy can be quite confusing. Laws are being passed, bills are being proposed and businesses are getting sued. The fact is that businesses are now required by law and encouraged by consumers to protect and respect privacy. However, with all of the news and opinions, it’s easy to get lost and lose sight as to what the actual requirements are and how to abide by those requirements. As a small business owner, you may be asking yourself which of those requirements apply to you and what you should do to ensure that you are compliant. In this blog, we will break down the three most important things you need to know – websites that collect personal information, the current laws and proposed laws so that you can stop wondering and be in the know.
1. Collecting personal information
The first thing that you need to know in determining whether you need to comply with the privacy laws is whether your website collects personal information. Personal information is any information that relates to a person that can be identified. Examples of personal information include the following:
4. Phone number.
If your website has a contact us form or an email newsletter sign up form where users can input their personal information and send it to you, then you are collecting personal information and need to comply with privacy laws. If your website does not collect personal information, then chances are that you are in the clear and can go on and do more fun things instead of reading the remainder of this article.
2. Current privacy laws
- Are located in the European Union;
- Offer goods or services to European Union residents, regardless of your location;
- Monitor the behavior of European Union regisidents, regardless of your location; or
- Process and hold the personal data of European Union residents, regardless of your location.
- Has annual gross revenues of over $250,000,000;
- Annually buys, receives, sells or shares the personal information of 50,000 or more California residents, households or devices; or
- Derives 50% or more of its annual revenue from selling the personal information of California residents.
3. Proposed privacy laws
Knowing that Privacy Policies is something that almost every business website needs, 4 Directions Media has partnered with Termageddon to help you get compliant. Termageddon is a generator of Privacy Policies, Terms of Service, End User License Agreements and Disclaimers. The best part is that Termageddon will update your policies whenever the laws change so you don’t have to worry about it. Contact us if you’re interested in protecting your business!